Release Date: 21st June 2012

Overall contribution to the growing electronics retail, innovative marketing development initiatives and continuous improvement in achieving excellent customer service are what made Jacky’s Electronics, the UAE’s leading multi-brand electronics retailer, continues to be among the recipients of the Superbrand Status this year.

Receiving the recognition for seven of the last eight years, it has solidified Jacky’s Electronics’ leadership position in the electronic retail sector. Jacky’s was one of a select number of brands in the UAE from over 800 short listed companies to receive the prestigious Superbrand Status, which is considered as the ‘Oscars of Branding’.

The company was at the forefront of using social media, Jacky’s is continuously using every platform such as Facebook, Twitter and its own blog to bring the Jacky’s brand closer to its customers engage on a timely, personal and quick manner. In addition, the company has launched several initiatives over the years such as the Jacky’s Eco-Exchange programme to promote proper disposal of electronic products, and Jacky’s Eco-Care programme partnering with the likes of Dubai Cares and Care Foundation to provide primary education to less fortunate students around the world.

One of the first consumer electronics retailers to be recognised by the UAE Superbrands Council, a branch of the internationally renowned Superbrands organisation, Jacky’s Electronics received its first recognition in 2004. Just like in the past editions, Jacky’s is included in the eight edition of the Superbrands coffee-table book, which comprising a two-page profile of each of the Superbrands selected by a panel of experts and eminent figures from the world of branding.

Receiving the Superbrand Status award from Mike English, Director of Superbrands Middle East were Jacky Panjabi, Managing Director, and Ashish Panjabi, COO of Jacky’s Electronics.

About Jacky’s Electronics:

Retailing in the UAE since 1988, Jacky’s Electronics is the country’s leading multi-brand consumer electronics retailer. The company opened its first retail showroom in Deira, Dubai and since then has grown steadily with 8 outlets across the UAE to date.

acky’s Electronics has pioneered new concepts and approach to electronics retailing. All Jacky’s outlets are innovative and showcase leading-edge products including photography, audio & video, information and digital lifestyle technology, office automation, small and major appliances, personal items, and mobile phones.

Over the years, Jacky’s Electronics has become the ultimate digital lifestyle shopping destination, highlighting its retail credo ‘My Kind of Place’, through its dynamic and knowledgeable sales team. The retail chain has won various awards and accolades for its market leading retail concept and customer service, bringing wholesome electronics shopping experience to its customer from the leading UAE malls and award-giving bodies. Jacky’s Electronics is the only consumer electronic retailer to be awarded ‘Superbrand’ status six times in a row by the UAE Superbrand Council.

The company has also increased its focus on being a part of the customer conversation and has been at the forefront of connecting with its consumers through the social media platforms. Through Jacky’s Facebook fan page – www.facebook.com/jackysuae, Twitter account – www.twitter.com/jackysuae, and blog site – http://blogs.jackys.com – customers are given real time updates for upcoming product launches, current promotion, product reviews, share opinions and hold discussions on various technology trends.

For further retail information: Jacky’s Retail Office, Tel: +971-4-2821822; Fax: +971-4-2821-474; Email: retail@jackys.com For further PR information: Rose Manaog, Action UAE, Dubai, UAE. Tel: +97143902960; Fax: +9714 8161; Email: rose.m@actionprgroup.com.