Release Date: 10th April 2012

Jacky’s Electronics, the UAE’s leading multi-brand electronics retailer, was among the main awardees of this year’s Dubai Service Excellence Scheme (DSES) Award for delivering the best customer service in 2011.

The company’s Dubai Mall outlet received the Best Service Performance Outlet in the Electronics Category under the DSES award programme of the Department of Economic Development of Dubai. His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, honoured this year’s winners of the Business Excellence Awards at a ceremony held at Dubai World Trade Center. Ashish Panjabi, Chief Operating Officer, and Mathew Daniels, Head of Retail Sales of Jacky’s Electronics received the award.

“We at Jacky’s Electronics have been committed to our philosophy of serving customers from the heart by offering excellent products and customer service and we continuously think of ways to strengthen our loyal customers’ trust in Jacky’s as a brand. With quality audits being carried out every quarter and process measure reports being presented to the Quality Initiatives Management Review Board regularly, the customer service department is constantly exceeding the benchmarks that it created for itself,” said Panjabi.

“We are honoured that the Dubai government has recognised our commitment to customer service and this latest accolade will keep us to become more focused in providing long term customer satisfaction by developing innumerable customer service programmes. We also owe our success to our dedicated staff, striving hard to be more customer-centric for the benefit our loyal consumers,” he added.

(L-R): His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, gives the ‘Best Service Performance Outlet in Electronics category’ award to Ashish Panjabi, Chief Operating Officer, and Mathew Daniels, Head of Retail Sales of Jacky’s Electronics.

Ashish Panjabi, COO of Jacky’s Electronics receiving the ‘Best Service Performance Outlet Electronics’ Award from DSES 2012

DSES is an initiative of the Government of Dubai, Department of Economic Development, which is aimed at promoting excellence in customer service in the private sector and recognising businesses that provide excellent service for their customers. Designed to gain customers confidence and to make the experience of ‘Shopping in Dubai’ a pleasurable one, DSES binds all participating businesses to a common code of business ethics and core criteria for customer service excellence.

About Jacky’s Electronics:

Retailing in the UAE since 1988, Jacky’s Electronics is the country’s leading multi-brand consumer electronics retailer. The company opened its first retail showroom in Deira, Dubai and since then has grown steadily with 8 outlets across the UAE to date.

acky’s Electronics has pioneered new concepts and approach to electronics retailing. All Jacky’s outlets are innovative and showcase leading-edge products including photography, audio & video, information and digital lifestyle technology, office automation, small and major appliances, personal items, and mobile phones.

Over the years, Jacky’s Electronics has become the ultimate digital lifestyle shopping destination, highlighting its retail credo ‘My Kind of Place’, through its dynamic and knowledgeable sales team. The retail chain has won various awards and accolades for its market leading retail concept and customer service, bringing wholesome electronics shopping experience to its customer from the leading UAE malls and award-giving bodies. Jacky’s Electronics is the only consumer electronic retailer to be awarded ‘Superbrand’ status six times in a row by the UAE Superbrand Council.

The company has also increased its focus on being a part of the customer conversation and has been at the forefront of connecting with its consumers through the social media platforms. Through Jacky’s Facebook fan page – www.facebook.com/jackysuae, Twitter account – www.twitter.com/jackysuae, and blog site – http://blogs.jackys.com – customers are given real time updates for upcoming product launches, current promotion, product reviews, share opinions and hold discussions on various technology trends.

For further retail information: Jacky’s Retail Office, Tel: +971-4-2821822; Fax: +971-4-2821-474; Email: retail@jackys.com For further PR information: Rose Manaog, Action UAE, Dubai, UAE. Tel: +97143902960; Fax: +9714 8161; Email: rose.m@actionprgroup.com.